4 ms·
> When apple went to the telcos all jobs had to do was ask "do you want access to our millions of ipod users?" and he got his way That's actually not true, all
by jolux 3y ago
> When apple went to the telcos all jobs had to do was ask "do you want access to our millions of ipod users?" and he got his way
That's actually not true, all of the telcos rejected the pitch except AT&T. There was considerable risk in it from their perspective, because Apple wanted total control over the user experience: no carrier logos on the handset, no carrier logos in the operating system, no preinstalled carrier software.
- goalieca 3y agoRemoving carriers from the phone turned out to be one of the biggest innovations alongside having a real web browser. Edit: for context, carriers wanted control of revenue and obviously fought against net neutrality. At the time, they made big money with SMS and other services.
- jakobson14 3y agoTotal control like that wouldn't have been possible with any telcos without several million existing customers to back apple up.