At least the author makes it clear that that Nokia was a turkey before and adding two turkeys doesn't make an eagle. What I think he misses though is the long

At least the author makes it clear that that Nokia was a turkey before and adding two turkeys doesn't make an eagle. What I think he misses though is the long game and how I think Elop is thinking about this business: - Windows 8 is adopting elements of Metro, the UI interface in Windows Phone. People will start being exposed to it and reports from Windows phone users suggest if people give it a try, they tend to rate it well so maybe people will be more open to Windows Phone in their consideration set. - Imagine Windows Phone integrations with the PC or laptop in a much more seamless fashion, maybe there's some synergies there. - How about the easiest way that MS knows to gain immediate market share in new territory: bundling. Package every Windows 8 upgrade with a certificate redeemable for a free Windows Phone. This market share boost will charge their app marketplace and they should further juice this with higher margins and lower commissions than Apple because right now, profitability can take a backseat to market share and growth.