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Other way around: Cingular bought AT&T Wireless and adopted the stronger brand. It wasn’t so much Apple bribing Cingular as it was Apple/Jobs selling Cingular
by twoodfin 3y ago
Other way around: Cingular bought AT&T Wireless and adopted the stronger brand.
It wasn’t so much Apple bribing Cingular as it was Apple/Jobs selling Cingular on the strategy of using iPhone exclusivity as an accelerant for their plans to become a top tier mobile provider.
It worked.