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So how did Apple manage with the issues mentioned in the article? Namely the subsidies to operators.

• bandergirl 3y ago
  I think they just demonstrated that buyers would easily drop hundreds of dollars on an Apple product. Steve Ballmer also famously scoffed at the price of the iPhone.[1] [1]: https://www.youtube.com/watch?v=eywi0h_Y5_U
  • deleted 3y ago
    [deleted]
• signal11 3y ago
  In the US, they went for exclusivity. You could only buy iPhone on AT&T, and they committed to that for 4 years. In Europe, people buy phones SIM-free as well, so it wasn’t exclusive, but many networks offered subsidies — undoubtedly because of commercial arrangements.
• prewett 3y ago
  One of the ways Apple managed the issues was by selling a handheld computer which could make phone calls, rather than selling a “phone”. If they’d sold something with the limited interface of a flip phone or iPod like the author expected them to, his prediction would probably have been more accurate.