From a customer point of view this is also a lot more trustworthy. Hypothetical example. If i visit annualpromotion2023.pepsi.com. I know for sure Pepsi owns th

From a customer point of view this is also a lot more trustworthy. Hypothetical example. If i visit annualpromotion2023.pepsi.com. I know for sure Pepsi owns the domain and would be more comfortable putting in personal information there, compared to pepsiannualpromotion.com, that is a lot more likely to be a scam.