> Only a matter of time until lots of journalists everywhere will be impacted and significantly. Modern Google Search, the adtech arms race and social media we

> Only a matter of time until lots of journalists everywhere will be impacted and significantly. Modern Google Search, the adtech arms race and social media were butchering professional journalists before the rise of LLMs. My old employer ran a respected, hard hitting PC hardware site. And after a point, they had two choices: shutter the site and pursue another job, or turn the site into a clickbait spam farm. Unlike most, he choose to go out with dignity... And this was years ago. Other outlets I frequented have mostly devolved to rambling spam farms. A few have fused into larger conglomerates and preserved some of their original character between the SEO deal and guide posts. LLMs are certainly accelerating that, but the bulk of browser journalism was kinda doomed anyway.