A channel-specific app on a phone beaming it to a set top box, which sends it to the display? No thanks, says a huge majority of consumers. An all-in-on smart

A channel-specific app on a phone beaming it to a set top box, which sends it to the display? No thanks, says a huge majority of consumers. An all-in-on smart TV with content provider agnostic search and play on demand takes this convoluted media pathway to school.