My dude/person, it's beyond popular, we have an entire shelf in the toy cabinet dedicated to "paw patrol stuff" There is a full feature paw patrol movie in whi

My dude/person, it's beyond popular, we have an entire shelf in the toy cabinet dedicated to "paw patrol stuff" There is a full feature paw patrol movie in which one of the characters breaks the fourth wall and says "How can we afford this? Licenced paw patrol merchandise!". And all the parents in the audience groan. It's pure, unadulterated kiddy crack