I've witnessed a general convergence towards monetization of user data over time. I'm bothered that the technical talent of our time is increasingly focused on

I've witnessed a general convergence towards monetization of user data over time. I'm bothered that the technical talent of our time is increasingly focused on this. No one seems to like it or want it, but every company engages in it, because it's lucrative. Companies that don't do it are missing out on financial opportunity, and we know what happens to such companies in our market system... I'm of the opinion that only policy/regulation can fix this issue (the playing field needs to be leveled across the board). I'm not sure what that looks like. Does anyone know of proposals/individuals that are being made in this area?