Applying the same logic the study's authors apply to their results, you would also come to the conclusion that 45% of Americans consume no beef at all, rather t

Applying the same logic the study's authors apply to their results, you would also come to the conclusion that 45% of Americans consume no beef at all, rather than that 45% of Americans happen to not eat beef on any given day. How did this not set off anyone's bullshit detector? And how did this get published?