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I think we're all misunderstanding ad relevance. An ad that trick you into buying what you were not intending to is more effective than otherwise. An ad for a M
by numpad0 3y ago
I think we're all misunderstanding ad relevance. An ad that trick you into buying what you were not intending to is more effective than otherwise. An ad for a MacBook shown to someone dead set on buying one soon, is not effective, and only relevant in end-user perception, not in actuality. Many "irrelevant" ads are probably relevant from that perspective, just we all are not comfortable with the concept of an ad in entirety anyway.
- dylan604 3y agoWe should not be looking at this from the user's perspective. Relevance isn't meaning relevant to the user. They are relevant to the ads company.
- Nasrudith 3y agoYes and no. Technically any given advertising campaign doesn't need to be effective, only convince the buyer that it is effective (without engaging in fraud). But relevance is important to the ad companies because they aren't going to pay for you to advertise towards markets they aren't even operating in or planning to. To go reducto ad absurdum, you wouldn't get any ads contracts if you were to start advertising towards inaccessible alternative universes and alien planets when they cannot even buy the products. Even if it gives trillions or quadrillions of ad impressions that could not be any less relevant towards them.
- dylan604 3y agoAgain, you're looking at this from the person with an ad. That's not who I'm saying they are relevant. The relevancy is solely on the ad companies, the Googs, Meta, etc of the world.