One of the effects of runaway capitalism of that consoles are pressured (either by stock holders or internally) to keep earning, keep growing, keep getting. And

One of the effects of runaway capitalism of that consoles are pressured (either by stock holders or internally) to keep earning, keep growing, keep getting. And for a lot of businesses, they’ve already reached their market equilibrium. They don’t have room for more growth. So they have to start finding other areas to grow and to earn. Even if they have no business being in these areas in the first place. The promise of data as the next source of easy money is too hard to pass up. And because life is hard enough, a lot of customers are willing to give it up for free to save a few bucks.