> Most people that care about environment, animal cruelty, and ethics are already small consumers of meat anyway. Based on what I see for sale in grocery store

> Most people that care about environment, animal cruelty, and ethics are already small consumers of meat anyway. Based on what I see for sale in grocery stores and on restaurant menus a huge amount of meat is consumed in the US. I have a hard time believing it's all being consumed by people that don't care about the environment, animal cruelty and ethics. I think/hope that most people care about those things but just feel they are powerless to do anything about them or maybe aren't aware how bad some situations are, e.g. animal welfare in the meat industry.