Yes this is the common theme of outsourcing to other cultures, it has to do with cultural norms and everyday knowledge that we take for granted, the same thing

Yes this is the common theme of outsourcing to other cultures, it has to do with cultural norms and everyday knowledge that we take for granted, the same thing would happen if you took the best American developers and assembled a team and then outsourced them to an Indian company to build software for an Indian market. You in the end have to write the software twice to get it developed offshore, once in a sudocode of diagrams and detailed functional specs and the second time in code by the outsourced team. The end result is that it saves very little and increase the risk of failure. The take away is that it is a bad bet unless you know what you are doing and are doing at a very large scale, for the majority of US companies it is not a good idea. Many are starting to realize this and bringing projects home, which is why I find this article to be suspect.