From the article: > VanMoof will abandon its in-house retail store model, instead using third-party retailers to sell and service bikes, opening up new markets

From the article: > VanMoof will abandon its in-house retail store model, instead using third-party retailers to sell and service bikes, opening up new markets around the world for potential buyers. No, customers will have a harder time maintaining their bikes. They will visit bike shops that will quote X and then charge 1.5 * X, and you're going to be waiting in a line with 10 people who ride their bikes once a month.