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Back in the 80s Twix was called Raider in Germany and, I believe all of continental Europe, up until the early 90s, when they decided to standardise on Twix Eu
by ttepasse 3y ago
Back in the 80s Twix was called Raider in Germany and, I believe all of continental Europe, up until the early 90s, when they decided to standardise on Twix Europe-wide. So they flooded the airwaves with this rhyming advertisement jingle:
Raider heisst jetzt Twix, sonst ändert sich nix.
(Raider is now known as Twix, nothing else changes.)
Ever since the Twitter/X renaming my brain short circuits and I got this annoying jingle stuck in my head. Twix - harmful even 30 years later.