I think they were trying to turn food into a subscription service? Having complete control over a person's food supply sounds like an 8 million dollar idea. It

I think they were trying to turn food into a subscription service? Having complete control over a person's food supply sounds like an 8 million dollar idea. It still sounds like a really bad idea, but I think that is how Juicero was pitched to investors, rather than a spaceship that squeezes bags marginally worse than a person can.