I've been predicting this trend for years, and it's validating to see someone else say it. It isn't even just messaging apps. Discord and Twitch are also killin

I've been predicting this trend for years, and it's validating to see someone else say it. It isn't even just messaging apps. Discord and Twitch are also killing social media usage. It's any walled community where people within the community get to decide who is in and who is out, and the reach of casual sharing is limited. Social media can't counter this trend, because it's not in line with their incentives (massive sharing and virality). Social media companies are going to have to react to this eventually. If I had to guess, they're going to go harder into content production.