I don't think they did it wrong. Imagine if he decided to roll it's own functionality when there is a 3rd party service offering the exact same functionality. T

I don't think they did it wrong. Imagine if he decided to roll it's own functionality when there is a 3rd party service offering the exact same functionality. Then he would be in real trouble because somebody could catch up by using the readily available 3rd party service. He should build his advantage on being the first and having a better product. Techical services he's using are not part of his core product.