During the pandemic, when money was cheap, the game is to invest in growth. Why? Because if you don't get there before the other company does with the cheap mon

During the pandemic, when money was cheap, the game is to invest in growth. Why? Because if you don't get there before the other company does with the cheap money, you potentially lose out on future revenue. Money dries up and now the game is to survive, so layoffs begin. However that doesn't mean that projects that are profitable aren't in need of developers. The market rate forces higher pay, but you actually need to make a product that sells, which requires people that know what they are doing, which was a challenge even before the pandemic.