Ya, it is a big barrier. But, you just have to approach it from different angles. Don't attempt to compete with Goodreads, but rather build something better th

Ya, it is a big barrier. But, you just have to approach it from different angles. Don't attempt to compete with Goodreads, but rather build something better that works in a new way around people's desires around books. Goodreads is just a review database, easy to innovate around that barrier.