I confess, it's difficult for me to think about the company as "they" (plural). It seems only "he" (narcissistic singular) since no one in his orbit can disagre

I confess, it's difficult for me to think about the company as "they" (plural). It seems only "he" (narcissistic singular) since no one in his orbit can disagree with him and survive. Moreover, from watching what he does (rather than listening to what he says) it seems that keeping users & advertisers hasn't been a priority, so I'm not expecting that to change.