It is foolish to think that an assertion without an incentivizing contract is anything other than marketing. What, is a public corporation going to turn down 70

It is foolish to think that an assertion without an incentivizing contract is anything other than marketing. What, is a public corporation going to turn down 70M because of something a leader said when it was popular? They have legal fiduciary obligations against not making money, not against changing directions. Even at the granularity of individual humans, what people want to do is largely orthogonal to what they do. In James Clear's book Atomic Habits one of the more hard-core ways of pre-committing to a course of action is to write a contract with an "accountability partner." Below is a sample: https://s3.amazonaws.com/jamesclear/Atomic+Habits/Habit+Contract.pdf https://s3.amazonaws.com/jamesclear/Atomic+Habits/Habit+Cont...