3 ms·
Best definition of "content" I ever heard: https://youtu.be/kHe4wwF9O6Q?t=149 https://youtu.be/kHe4wwF9O6Q?t=149 "content is a commodity that fills social medi
by thefz 3y ago
Best definition of "content" I ever heard: https://youtu.be/kHe4wwF9O6Q?t=149 https://youtu.be/kHe4wwF9O6Q?t=149
"content is a commodity that fills social media feeds so we can be sold as a collection of preferences [...] attention but not understanding, engagement but not exploration"
Every time I hear "content creator" I perceive it as Styrofoam. Filler used to convey a product.
- chooma 3y ago"TV programs are interruptions of commercial blocks" was the quote that stuck with me back in the day.
- googlryas 3y agoI've heard content creators either say explicitly in videos, or in text under videos, things along the line of "Sorry I made a mistake here but I need to get this video out". Imagine reading an essay where the author tried to pull something like that.
- pradn 3y agoYouTube penalizes video creators who don't post regularly. So it's hard for them to take breaks. If a video takes a week to make, how will you have enough of a backlog built up to take a two week vacation?
- cfeduke 3y ago> Every time I hear "content creator" I perceive it as Styrofoam. Filler used to convey a product. This is so good. Perfect. I love it.
- ProllyInfamous 3y agoThank you for this link to "Aphew Twin wouldn't become popular, today." Grew up listening to brother's albums, and laughed realizing chair-squeaks are music, too =P
- pradn 3y agoA good chunk of the use of the word "creator" is the lack of a word to capture the work of someone who uses multiple platforms to distribute their work. Someone can be simply a YouTuber, but if they also do Twitch streams, they have no choice but to be a "content creator". If they're primarily one or another, they can call themselves a YouTuber or a Twitch streamer, but not if they do both. If you add Substack, Twitter, podcasting, and TikTok into the mix (often with significant cross-posting), you really don't have a word except for "creator". And what captures all the things you're creating - "media" or "content" or something equally nebulous. No doubt a lot of it is filler. But a lot of it isn't. I spent last night learning a bunch of cooking techniques on YouTube. Quite valuable for me!
- thefz 3y agoThere's a wide gap between the DIY enthusiast channel showing you how to repair your home and the average youtuber just in for the money.