My accountant mom introduced me to the term goodwill which is an intangible asset. It's basically the extra value over assets minus liabilities. It's based on b

My accountant mom introduced me to the term goodwill which is an intangible asset. It's basically the extra value over assets minus liabilities. It's based on brand loyalty, established customer relations, etc. MBA culture promotes the idea that it's advantageous to burn a companies goodwill to boost a couple of quarters earnings. MBA's love to do that because it's easy and MBA's are fundamentally lazy and incurious and will jump ship before it plays out.