You nailed the killer question. That leads to all sorts of thinking about brand management and the skills of the person at the top. Twitter had the same level

You nailed the killer question. That leads to all sorts of thinking about brand management and the skills of the person at the top. Twitter had the same level of brand recognition that google has. Musk threw that away for a bad rebrand. He just wrecked a company out of spite, or ignorance. It's surprising he didn't do his own social media to try and outflank them on features from the ground up. It would have been cheaper too.