People forget that as consumers we arent free to be choosey. We only can chose among options the market has already made available to us, options that are prese

People forget that as consumers we arent free to be choosey. We only can chose among options the market has already made available to us, options that are presented in the first place because economies of scale have been developed to put them in front of every consumer. All of that cannot be unwound overnight or restarted with some alternative since it took so much iteration just to reach this point at all.