The switch cost wasn't exactly nil. As far as I'm aware most cisco stuff came with a commitment to a per-device, per-user or per-seat license and support for a

The switch cost wasn't exactly nil. As far as I'm aware most cisco stuff came with a commitment to a per-device, per-user or per-seat license and support for a period of time where the cost of those is reduced more the longer you commit when you negotiate the contract. Webex was bad enough that some enterprises were switching mid-cycle to another product and just letting the license/support for Webex go unused. Which is impressive considering how cheap corporate/enterprise procurement/finance/IT are. Granted, a lot of teams or departments were initially signing up for other services without knowledge of their corporate/enterprise IT departments which really made the quality contrast between them and Webex undeniable but that happens with a lot of stuff that gets squashed even if teams like it better and it makes them more productive.