I think most PR people already know the formula. So for big companies it is hard to tell when it is genuine (and when you are speaking for 10,000 people, some o

I think most PR people already know the formula. So for big companies it is hard to tell when it is genuine (and when you are speaking for 10,000 people, some of it is genuine and some of it is not, employees have their own personal opinions). But for small companies the founder's bias just comes right through. If the founder isn't really apologetic they will end up writing a half-apology, even if they know this formula. The formula really requires you to own up to the full responsibility and sometimes the founders don't want to.