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Look at your typical American luxury truck. Now look at your roofer’s work truck. They’re practically not the same vehicles anymore. The Cybertruck will sell
by dangus 3y ago
Look at your typical American luxury truck. Now look at your roofer’s work truck.
They’re practically not the same vehicles anymore.
The Cybertruck will sell well because it’s a status symbol for its demographic.
- treis 3y agoSeems like there's little overlap between the Truck as a status symbol and Tesla as a status symbol crowd.
- gottorf 3y agoI can see enough overlap; just see the recent trend of "off-road capable" vehicles in all shapes and sizes. Many people with high-paying jobs in cities who never drive off the pavement spend extra money to buy e.g. a Crosstrek Wilderness over a Corolla, or a Wrangler Rubicon over an Escape, or a G-wagen over a Highlander. That same mindset could lead one to desire the Cybertruck.
- treis 3y agoThose aren't trucks, though. They're glorified hatchbacks and are essentially cars with more storage room. A truck with an open bed is much less practical for city life. I've seen some concepts with glass covers for the bed. That makes it more like the crossover SUVs. If they do something like that then I can see it.
- Apocryphon 3y agoWonder if the Rivian has tapped into the overlap between that two.
- saiya-jin 3y agoYou mean like luxury SUVs for soccer moms? Yeah marketing can push people into some seriously weird choices, I guess that's why marketing was needed.
- hindsightbias 3y agoThe real truck users, maybe 5% of owners now, can't afford a truck. The only new F250/350s I see now are optioned out vanity trucks, except the single cabs which probably nobody outside of utility-scale business can get.
- dangus 3y agoI know an individual retail buyer who got a base model F-250 with an 8 foot bed and extended cab (not the 4 door crew cab). Obviously, this is a truck for work. It’s possible to get one, but it didn’t sound like an easy process. They had to find a needle in a haystack at their dealership.