I expected product recommendations (tried "What should I get my grandfather? He likes fishing") and it returned a list of stores "you can get cashback up to 7.0

I expected product recommendations (tried "What should I get my grandfather? He likes fishing") and it returned a list of stores "you can get cashback up to 7.0% on your purchase.". That's still useful, it would send me in the right direction as I'm not familiar with fishing, those online stores (and I don't have a grandfather).