I still haven't figured out how Google Plans to get this working on terrestrial cable. The cable industry already has the Canoe project to get a similar infras

I still haven't figured out how Google Plans to get this working on terrestrial cable. The cable industry already has the Canoe project to get a similar infrastructure in place. They're going to have a hard time getting a cable co like Comcast or TimeWarner to allow them to sell their ad spots, maybe from the content providers themselves but they don't get any localization that way. Hard row to sow.