Tangent: A common reasoning for asking for a structured name is to build visually consistent interfaces, such as identifying everyone by their given name. But

Tangent: A common reasoning for asking for a structured name is to build visually consistent interfaces, such as identifying everyone by their given name. But that is disrespectful to people with "complicated" names, as well as social conventions. Some people would rather be called by their family name, others their given name, and I guarantee you none of them says "but think about the pretty, homogenous UI we will be leaving behind!". For users, your brand aesthetics are at best very far down on their list of things to care about, even lower than thinking about what specific dish they will make for lunch in 3 weeks.