The TV Ads interface already lets you select target shows based on audience age and gender information, which is in turn based on data from a partnership with N

The TV Ads interface already lets you select target shows based on audience age and gender information, which is in turn based on data from a partnership with Nielsen. But Desai told me about a partnership that will take this farther. A satellite-TV company called Echostar, working with credit-reporting company Equifax, will cross-reference shows watched (using its own data from set-top boxes) with income and buying habits (using Equifax's data). I love the eighties: http://www.youtube.com/watch?v=aBd7bHFnO4Y http://www.youtube.com/watch?v=aBd7bHFnO4Y