If a message is automatically generated I'd rather it address me as "Dear Customer" or whatever. In general, perhaps it's better to have something nicely writte

If a message is automatically generated I'd rather it address me as "Dear Customer" or whatever. In general, perhaps it's better to have something nicely written in the manner of a circular than a badly faked personal message which is likely to impress as less human than the honest and straightforward approach. Spammers and big corporations write "Dear John, Did you know ..."; your local sports club doesn't do that crap.