Coming from a mobile ad network myself, we read the paper and there are a few points we'd like to make. Mainly that the study only tested the first 33 seconds o

Coming from a mobile ad network myself, we read the paper and there are a few points we'd like to make. Mainly that the study only tested the first 33 seconds of the app launching, which is the shortest session time I can think of, especially for a chess game... Read the rest: http://www.inmobi.com/devblog/2012/03/21/battery-usage-of-mobile-advertising/ http://www.inmobi.com/devblog/2012/03/21/battery-usage-of-mo...