"Eternal September" was to (non-commercial) 1990s email what "Enshittification" was to the web or online platforms in the 2020s, with monetization (via personal

"Eternal September" was to (non-commercial) 1990s email what "Enshittification" was to the web or online platforms in the 2020s, with monetization (via personalized advertising and recommendations). "Eternal September" was not about monetization, only about the declining level of technical clue among (college-student) internet users; it wasn't about (commercial email) spam either.