> Google losing the SEO war. What are they losing, though? Isn't this more like a snake eating its own tail? Or the human-centipede of online advertising? I'm

> Google losing the SEO war. What are they losing, though? Isn't this more like a snake eating its own tail? Or the human-centipede of online advertising? I'm not convinced serving quality results is really in line with Google's incentives. If they trick me into clicking some garbage and have to go back and try again, isn't that another shot at showing me ads?