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How Google Plans to Take Over TV
- aneesh 18y agoI'm certainly no expert on TV advertising, but it seems to be a much harder market to break into than the web. The cost of producing ads is much higher, and the ROI is harder to measure. And there are big, established players who have the infrastructure & relationships that Google doesn't yet. Plus, Microsoft has had MSNBC for years, and it doesn't seem to have helped them in TV advertising.
- aswanson 18y agoThe TV Ads interface already lets you select target shows based on audience age and gender information, which is in turn based on data from a partnership with Nielsen. But Desai told me about a partnership that will take this farther. A satellite-TV company called Echostar, working with credit-reporting company Equifax, will cross-reference shows watched (using its own data from set-top boxes) with income and buying habits (using Equifax's data). I love the eighties: http://www.youtube.com/watch?v=aBd7bHFnO4Y http://www.youtube.com/watch?v=aBd7bHFnO4Y
- mikeryan 18y agoI still haven't figured out how Google Plans to get this working on terrestrial cable. The cable industry already has the Canoe project to get a similar infrastructure in place. They're going to have a hard time getting a cable co like Comcast or TimeWarner to allow them to sell their ad spots, maybe from the content providers themselves but they don't get any localization that way. Hard row to sow.