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These lawsuits change the calculations of other companies tempted to engage in false advertising. The only reason actual Whoppers don't match what is shown in c
by rurp 3y ago
These lawsuits change the calculations of other companies tempted to engage in false advertising. The only reason actual Whoppers don't match what is shown in commercials is so that Burger King can squeeze out a larger profit margin.
Stealing a handful of cents on each transaction isn't a big deal on any one sale, but adds up to a lot at their volume. Corporations have a lot of incentive to be dishonest, and lawsuits are one of the few effective ways to punish that behavior.