After reading the FCC's statement this is clearly about elected officials and regulators wanting cover from corporations for the taxes and fees they levy. The c

After reading the FCC's statement this is clearly about elected officials and regulators wanting cover from corporations for the taxes and fees they levy. The corporations want to point out what goes into their costs on the bill, but it is impractical to advertise on price when each viewer of a TV ad may have a slightly different cost because of their location. Either way, consumers are paying for it. The two parties are just arguing over how it is presented to the public. We will probably end up with even less transparency in advertising with tactics like: "plans as low as $X" or the like.