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This case was filed in the US District Court of Florida back in 2022 and has only recently resurfaced. In a somewhat rare turn, the Daily Mail coverage [1] of
by araes 3y ago
This case was filed in the US District Court of Florida back in 2022 and has only recently resurfaced.
In a somewhat rare turn, the Daily Mail coverage [1] of this article, is actually quite superior, as it features several direct images from the court documents, including references of "Current Advertisement" vs "Actual Product."
Its not difficult to see why they're mad. From most of the imagery, it looks like BK has an aversion to spending even a few cents on lettuce. The situation's bad enough that most comments amount to "of course it does not look like the ads, they never do." Most are "bad", yet the Spicy Whopper Melt is almost laughable.
My personal view is this might be huge, if the plaintiff's win, as it then sets a strong precedent about the "amount" of truth in advertising, and when is a crushed lump of bread and meat too far from the picture. How much $ do you have to spend making sure what arrives on your plastic tray, or in your take out bag, is kind of close to the picture? At least in the $300+ billion dollar US fast food industry.
[1] https://www.dailymail.co.uk/news/article-10684749/Class-action-lawsuit-alleges-Burger-King-ads-mislead-customers-size-burgers.html https://www.dailymail.co.uk/news/article-10684749/Class-acti...