This is not what the FCC in the article are saying at all: > Providers must itemize the fees on consumer bills, and we see no reason why consumers cannot asses

This is not what the FCC in the article are saying at all: > Providers must itemize the fees on consumer bills, and we see no reason why consumers cannot assess the fees at the point-of-sale any less than they can when they receive a bill. The FCC's entire rule is to make providers itemize fees on advertising, just like providers are already doing on their bills.