Hard disagree (edit for clarity - on it being "just" ending a subscription service). Presumably, the benefit of such a bundling service is that the cost of the

Hard disagree (edit for clarity - on it being "just" ending a subscription service). Presumably, the benefit of such a bundling service is that the cost of the subscription + upgrade path is more beneficial than the separate cost of the services + a carrier subsidized phone / other separate phone payment plan. Ending this so close to the 2 year mark means that you lose out on being able to do a similar phone trade-in plan. You also get stuck with a phone that potentially has a shorter EOL span (security updates) than another phone that you could have purchased. This is also not considering users who made a service choice (or switch), for example, using Google Music over Spotify. You are now 2 years into being embedded into the Google ecosystem and the switching costs are much higher (effectively a form of vendor lock-in). To me, this is a massive rug pull and actually worse than the article paints.