I directly benefit from my credit card company keeping tabs on spending for fraud prevention. Could say a similar thing for phone companies logging calls, in th

I directly benefit from my credit card company keeping tabs on spending for fraud prevention. Could say a similar thing for phone companies logging calls, in the case of e.g. someone spoofing your number and doing something illegal - authorities can request that info and find the call never came from you. I can't imagine a scenario where random websites tracking my internet browsing benefits me in any way, other than maybe advertising a product I'd actually like?