> My supermarket has a savings scheme, in exchange for my personal information. The way it works is that the cashier asks: do you want to join this savings sche

> My supermarket has a savings scheme, in exchange for my personal information. The way it works is that the cashier asks: do you want to join this savings scheme? They know all your personal info from the credit card you're using anyways. The phone number you provide at the supermarket is a formality. The proof is in the pudding: When I buy stuff at home depot, there was one time I provided my email address for a receipt. Now every time it asks if I want my receipt emailed. "Aha!" you say "You provided them your email address". They already would know, because they track you through the store with cameras. https://news.adobe.com/news/news-details/2022/Adobe-Drives-Personalization-and-Omnichannel-Services-for-The-Home-Depot-with-Real-Time-Customer-Data/default.aspx https://news.adobe.com/news/news-details/2022/Adobe-Drives-P... (As an aside, that quote in the article about "72% of consumers say that poor personalization decreases their trust in brands. " is 100% made up bullshit, lol)