> The idea that Search is somehow worsening doesn't make any sense. What analytics are you thinking of that would show search is somehow MORE accurate? Because

> The idea that Search is somehow worsening doesn't make any sense. What analytics are you thinking of that would show search is somehow MORE accurate? Because if it's just searches and click throughs and traffic and revenue... More people with internet = more people searching for stuff. More mobile phones = more people searching for stuff out in the world. Worse results = user goes back to google and does ANOTHER search and search revenue just doubled again. Huzzah bonuses and vacations to Disneyland all around this year! I think by any measure, growth and clicks and revenue are going to go up no matter what they do so I'm not sure exactly what metric you'd be tracking to see whether Google search results are actually qualitatively better? Short of the site going down entirely, there's probably nothing they can do to slow growth. But nowhere in that compounding money farm is the quality of results relevant.