Google's biggest problem is that they're a huge force. Google search directs an absurd amount of traffic to where-ever they point their search ranking. The bi

Google's biggest problem is that they're a huge force. Google search directs an absurd amount of traffic to where-ever they point their search ranking. The bigger they've gotten the stronger the observer effect has grown. Search engine spam isn't something that's happened to Google, it's a consequence of their dominance in directing web traffic. No matter which beautiful flower you find, point a power washer at it and all you get is dirt and mud.