> All I see in the article is the discussion of "profits". > I would think the PR department could come up with something about "trying to keep costs competiti

> All I see in the article is the discussion of "profits". > I would think the PR department could come up with something about "trying to keep costs competitive for our customers" or something like that. Keeping pricing competitive and staying profitable are both things that a business has to do when it doesn't have a monopoly (or oligopoly). It can't stay profitable for long while losing customers, and it can't keep customers w/o having competitive pricing (or quality). It's a tight rope to walk. Which of these they talk about will depend on what audience they are talking to.