A programmer for google or yahoo, sure. A programmer for Microsoft or Adobe, not so much. Moreover, outside the big names, software companies are largely unkn

A programmer for google or yahoo, sure. A programmer for Microsoft or Adobe, not so much. Moreover, outside the big names, software companies are largely unknown; to most of us, hearing that someone works for, e.g, Fog Creek, is pretty nifty, but to the average person, it's meaningless.